A Trademark is an intangible Asset

What is the value of IP?

Create your brand

The World's Most Valuable Brands 2016

Today : Apple Brand Value $154.1 Billion 

(From Forbes)

One of the most valuable brands in the world today is Apple. It grew through the protection and development of its intellectual property: the trade marks, designs, copyright and patents.

Successful companies develop their IP from day one onwards. If you want to innovate successfully you don't need to be big – you just need to know how to grow.

Forbes Rankings 2016

The benefits of TradeMark Registration : 

#Trademark Finance

#Assignment

#Licensing

#Francising

#Joint Venture

A crucial point about legal protection of intellectual property is that it turns intangible assets into exclusive property rights, albeit for a limited period of time. It enables your SME to claim ownership over its intangible assets and exploit them to their maximum potential. In short, IP protection makes intangible assets “a bit more tangible” by turning them into valuable exclusive assets that can often be traded in the market place.

If the innovative ideas, creative designs and powerful brands of your SME are not legally protected by IP rights, then these may be freely and legally used by any other enterprise without limitation. However, when they are protected by IP rights, they acquire concrete value for your enterprise as they become property rights which cannot be commercialized or used without your authorization.

Increasingly, investors, stock market brokers and financial advisors are becoming aware of this reality and have begun to value IP assets highly. Enterprises worldwide are also more and more acknowledging the value of their IP assets, and, on occasions, have included them in their balance sheets. Many enterprises, including SMEs, have begun to undertake regular technology and IP audits. In a number of cases, enterprises have realized that their IP assets are in fact worth more than their physical assets. This is often the case for companies operating in knowledge-intensive and highly innovative sectors, or companies with a well-known brand name.

(WIPO)