What is a Trademark (TM )?

A trademark is a sign that distinguishes the goods and services of one trader from those of others. Typically a trademark can be words (including personal names), indications, designs, letters, characters, numerals, figurative elements, colours, sounds, smells, the shape of the goods or their packaging or any combination of these. A sign must be capable of being represented graphically in order for it to be registered as a trademark.

The 1st Trademark Registration in Hong Kong in 1874.

Device Marks

Composition Marks

Color Marks 


Words Marks

3D Characters


Sound Marks

Scents Marks

Tennis Balls  : The smell of fresh cut grass (EUTM No. : 428870)

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