Register my name in plain text or register my logo? or register both?

Filing both a name/word mark and a logo requires two separate applications, meaning that if you want to trademark both the name and logo, you will need to pay double in total if you’re registering your trademark for one class of goods/services.

For most businesses, the most important thing to trademark is their name in plain text. Registering the logo should usually be done as a separate trademark application. Technically you can save money and protect both your name and logo by registering the logo if it contains the name in it, but this is not recommended because if you ever change the design of your logo, you will risk losing your protection for the name. You can choose whether you want to trademark a word/phrase, a logo, or both.

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